Various sales team members are associated with the myriad of go-to-market aspects -- as shown below, a specific target gets assigned to a particular role. A person gets assigned to a role and inherits the assigned target with it. Then, you can set the role onto a specific Go to Market Hierarchy node - e.g., a segment/territory, team, product portfolio, channel. Roles contribute significantly to your Go-to-Market strategy and sales operations.
Updated about a year ago