Sales team members are associated with the myriad of go-to-market aspects. As shown in the picture, a specific target gets assigned to a particular role. A person gets assigned to a role and inherits the assigned target with it. Then, you can set the role onto a specific go-to-market Hierarchy node - e.g., a segment/territory, team, product portfolio, channel. Roles contribute significantly to your go-to-market strategy and sales operations.